Giuseppe Codazzi
Data Scientist, Gimme5
What makes your business remarkable?

Gimme5 is our online B2C focused service that offers MyBank as a payment channel. By positioning itself as the first digital piggy-bank in Italy, its main goal is to allow easy deposits of small amounts of money, in a secure way and at zero costs for our customers.

What are your main competitors?

In terms of product offering relating to investment funds with active management, Gimme5 is definitely the only player in Italy. There are other companies that try to revolutionize the Italian saving market, however they focus on a different offering and target audience, they are not our direct competitors.

Which web-marketing tools are you using to promote your activity online?

Currently Facebook and Google Adwords are our mostly used channel. We use also editorial products and content marketing, in the field of financial education and savings. We care about our users and clients, and do our best to keep them, as well as any other people interested in savings, always well-informed on products, tools and features in our sector.

Do you register any transactions peak during the year? Are some periods more crucial than others?

We haven’t registered any noticeable seasonal patterns, but we tend to see a higher propensity to save in January– the month of  ‘resolutions’– and in the summer, when people have more time to dedicate to themselves, and luckily to their savings, too.

Why did you decide to integrate MyBank?

We chose MyBank because of its easiness of integration and its lower costs. On top of that, it is a great tool that ensures we deliver a secure and frictionless digital experience to our customers.

Which goals do you expect to accomplish with MyBank?

We chose to add MyBank to the payment methods offered to our customers to provide them with more options and make a trusted solution available to them, even for small transfers of money to the Gimme5 piggy-bank. Thanks to its easiness of use and its high security standards, we have seen good levels of adoption of the MyBank solution and are confident that volumes and trust will keep growing.

How would you describe MyBank with three payoffs?

MyBank, transfer your money in total security.
The democratic and digital tool for your payments.
Security and simplicity for your payments.

Is MyBank appreciated by your customers and why?

MyBank is recognized as a secure, trusted solution as well as a valuable alternative method to process digital payments. It is appreciated by our clients and we are trying to boost its usage and generate trust among those customers who haven’t used it yet. We hope that, like Gimme5, MyBank will be adopted by many other companies and used in a variety of industries, as this would support its growth in the market.


23 Mar 2018

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