Floor to our merchants: Esprinet

Davide Arzuffi, Treasury Manager at Esprinet

Business Overview: How does your online offering stand out (B2C, B2B, or both)?

The Esprinet Group operates in the business-to-business distribution of IT and consumer electronics in Italy and Spain. Founded in 2000, it was the first company in its industry to recognize the potential of the internet as a business accelerator. With a 2017 revenue of €3.2 billion, the Group ranks first in the Italian and Spanish markets and fourth in Europe, boasting a portfolio of approximately 40,000 reseller clients and over 600 brands.

What is the Group’s strategy, and why did you decide to adopt MyBank?

Our corporate strategy has always been based on our website as the primary sales channel, especially targeting the small and medium business segment. The entire purchasing process—from product selection to payment—must ensure efficiency and ease of use, all while allowing complete autonomy.

The recent website redesign and the development of a new mobile app are part of a strategic plan aimed at improving integration across all sales and communication channels, enhancing customer engagement, delivering increasingly customized solutions, and consequently providing better service to diverse customer segments.

Within this context, the ability to offer flexibility and a variety of payment methods was a decisive factor in our decision to adopt MyBank. We needed a payment solution that could be rapidly integrated into our systems, providing a reliable and advantageous option for both customers and the company.

What results have you achieved?

Following the implementation on our website, we observed an almost immediate adoption by our customer base, with an initial exploratory phase for the new payment method followed by steady growth in the number of transactions processed via MyBank.

The main advantage is real-time payment approval, which allows us to immediately release goods without any transaction value limits.

As a result, we can offer customers greater efficiency in deliveries and service provision, accelerating all business processes.

Moreover, adopting MyBank has positively impacted several administrative processes that would otherwise require more manual effort when handling traditional bank transfers.