Floor to our merchants: alberoshop.it

Giovanni Albero
Giovanni Albero
Head of Growth
Multi-award-winning alberoshop.it is Italy’s first e-commerce specialized in the sale of glassware. What are the main goals you have achieved to date?

Alberoshop.it is Europe’s leading retailer of fragile tableware products, including crystal water and wine glasses, and more. Our excellence has been recognized with several awards, including “The Best 500 Online Stores in Italy” by Corriere della Sera.

In 2022, we were the Netcomm Awards winners for the best e-commerce under the Logistics and Packaging category, and in 2023, we received the prize for the best e-commerce under the Innovation category at the same awards organized by the esteemed Consorzio Netcomm.

What are the strenghts of alberoshop.it?

At alberoshop.it, we stand out for several strengths that make our brand a leader in the online sale of fragile tableware items:

-The wide range of products we offer: with a catalogue counting over 10,000 items, we provide an unparalleled product variety choice to meet our customers’ needs.

  • Our competitive prices: with thousands of active discounts, we can ensure buyers get the best deals on the market.
  • Our focus on safe and innovative packaging: we have developed packaging solutions specifically designed to protect fragile items during shipping, thus significantly minimizing any risk of damage.
  • Our Fast & Free Replacement Policy: we are committed to customer satisfaction by also offering free and express replacement of individual damaged parts, without the need for customers to return whole orders.
  • Positive Customer Feedback: our commitment to excellence is reflected in the positive feedback and good reviews we get from customers.
  • Our choice of local, “made in Italy” products: we prioritize the offerings of Italian, high-quality products, including professional tableware for everyday use.
  • Being a specialized glassware online seller: we are proud to be the first ecommerce in Italy in the glassware sector, offering a wide selection of high-quality products.
  • Our commitment to sustainability: we use recycled materials for packaging and green energy sources for our operations, thus reducing the environmental impact of our operations.
  • Our omnichannel customer support: we provide a comprehensive support service that is available through multiple communication channels, including social media, chat, and phone support.

By effectively solving the problem of fragile items shipping and constantly investing in innovation and quality of service, we further confirmed ourselves as a leading company in our sector also thanks to the recognition for excellence in logistics and packaging received at the 2022 Netcomm Award.

When visiting the homepage of your website, it is clear that a great attention is given to payment methods.
How important is it for you to provide customers with diversified options?

Making a diverse choice of payment options available to customers is of paramount importance to us. We recognise that every buyer has different preferences when it comes to payments, therefore ensuring diversified options allows us to meet the needs of a wider audience.

Moreover, offering different payment methods can help improve customer experience as a whole. By making it easier to finalise the buying process, customer satisfaction can be boosted and retention increased.

In addition to these aspects, we also look at security and reliability when selecting the payment options to offer. We want to make sure that all available options are secure and comply with industry standards to protect our customers’ personal and financial information.

Why is it important to display the available payment methods on the website, and whenever possible illustrate them into more details on a dedicated page, as done on alberoshop.it?

It is key for several reasons. Firstly, showing which payment methods are accepted right from the homepage helps build transparency and trust among customers. This is very important because customers want to know from the first steps if they will be able to use their preferred payment method to make their purchase.

Secondly, dedicating a specific page to payment methods gives customers a chance to review the available options in more detail. The payment-dedicated page may provide additional information on each payment method, including processing times, additional fees, or geographical restrictions. This helps customers make informed decisions and avoid any inconveniences during the buying process.

Last but not least, showing accepted payment methods and providing detailed information about them can help reduce cart abandonment and increase conversions. When customers feel confident and informed about the available payment methods, they are more likely to complete the purchase successfully.

What prompted you to integrate the MyBank payment solution and how did it meet your needs?

The payment process goes beyond a mere financial transaction, with various methods and associated management costs. With the introduction of MyBank, we effectively solved several problems.

In the past, for example, accepting payments via traditional bank transfer led to administrative burdens. Our customer service team members had to regularly coordinate themselves with accounting to verify payments, which caused delays in terms of order management and inconvenience for customers. It could take 1 to 3 business days for funds to be credited, thus slowing down the process and sometimes causing order blockages or delays to the shipment of the goods.

Thanks to the adoption of MyBank, we have greatly simplified processes at alberoshop.it. Customers can still opt for the bank transfer as their preferred payment method without any change in the procedure. However, with MyBank we are able to handle orders quickly and efficiently, as if they had been paid for by credit card. This has significantly reduced friction during the buying process and consequently improved the overall customer experience.

On the other hand, what features of MyBank do you think lead alberoshop.it customers to choose it as payment method?

Alberoshop.it customers choosing MyBank as their payment method take several aspects into consideration, including the convenience of paying directly from their online banking, the protection of their personal data, the immediacy of the confirmation, and the availability of an alternative to the use of their credit/debit card.

Moreover, MyBank is particularly attractive to a business-to-business (B2B) audience that often needs to process high-value transactions, thus preferring to avoid the use of payment cards due to the spending limits: paying from the online banking with no maximum amount limit is particularly convenient in B2B.

By providing immediate confirmation of the transaction, MyBank payments allow 100% automatic reconciliation.
How can this feature contribute to optimise collection processes?

Performing 100% automatic reconciliation through the information transmitted with a MyBank transfer has several significant advantages for our collection processes at alberoshop.it:

  1. Reduced human error: Automatic reconciliation eliminates the risk of human error associated with manual payment reconciliation. This means that transactions are recorded and reconciled accurately and efficiently, minimizing the risk of discrepancies or omissions.
  2. Increased speed: With the immediate transmission of information through MyBank, payments are recognized and recorded almost instantly. This speeds up the reconciliation process and allows you to have an up-to-date financial picture in real-time.
  3. Saves time and resources: By eliminating the need to perform reconciliation manually, we save valuable time and resources that would otherwise be spent on repetitive and laborious tasks. This allows our employees to focus on more strategic and value-added tasks.
  4. Improved cash management: With faster and more accurate reconciliation, we are able to better manage our liquidity and plan our financial activities more effectively. This can help optimize cash flow and ensure more efficient financial management overall.

MyBank simplifies and optimizes our collection processes, reducing errors, increasing speed, and improving overall liquidity management.

18 Apr 2024



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