MyBank payments via link: collect anywhere, with no e commerce and no POS

In recent years, the way companies sell has changed much faster than the way they collect payments. Businesses now interact with customers via email, chat, WhatsApp, social media, marketplaces and B2B portals, but too often the payment is still tied to tools designed for another time: physical POS terminals, manual bank transfers, slow processes that are hard to reconcile.

In this context, pay‑by‑link solutions have become one of the simplest and most versatile tools for collecting payments remotely. In 2025, at global level, payments made via link recorded an average conversion rate of 74.3%, significantly higher than many traditional checkout flows, thanks to a payment experience that is simpler and more closely aligned with the actual purchasing moment. [1]

Adding MyBank to this model takes things one step further as you leverage the convenience of the link, but with a payment:

• Based on an irrevocable bank transfer;
• Fully pre‑filled;
• With immediate confirmation and automatic reconciliation.

Below we look at what pay‑by‑link is, what changes with MyBank, and in which use cases this combination can become a real amplifier of opportunities.

What is pay‑by‑link (in simple terms)

Pay‑by‑link is a system that allows a business to:

1. Generate a unique payment link, including amount, payment description and other transaction data.
2. Send it to the customer through their usual channels: email, SMS, WhatsApp, social media, chatbots, messaging apps.
3. Allow the customer to pay with a simple click, arriving on a secure payment page.

There is no need to have:

• An e‑commerce site with cart and integrated gateway;
• A physical POS or dedicated payment terminal.

The merchant (or creditor) works from a dedicated account or an interface provided by their bank/PSP: they enter the amount, the payment description, the customer’s details (email, mobile number, etc.), attach a document if needed (invoice, quote, notice), generate the link and send it.

From the customer’s point of view, the experience is very similar to a standard online payment: they receive the link, click, pay.

What MyBank adds to pay‑by‑link

Activating MyBank within a pay‑by‑link service means that the payment is carried out directly from the customer’s online banking service:

• Via an irrevocable SEPA credit transfer with instant confirmation
• With all payment data already prefilled.

More specifically, with MyBank:

• The customer does not have to manually enter the beneficiary’s IBAN, the amount, The payment description, or order/invoice references;
• They see, in their online banking, a fully pre‑filled bank transfer, with structured data already aligned with the administrative and accounting needs of the merchant;
• The payment is irrevocable and is confirmed in real time to the payee.

For those collecting payments, this brings some distinctive advantages:

• No transaction amount limits imposed by the MyBank payment scheme: the tool is suitable for both small payments and high‑value transactions.
• • The data (amount, payment description, references) cannot be mixed up, changed or mistyped;
  • The flow is essentially “born” reconciled, and is therefore error‑proof.
• No POS and no e‑commerce required: all that is needed is access to the pay‑by‑link service provided by the bank or PSP, with MyBank enabled as a payment option.

Benefits for payees and payers

For the merchant, professional or creditor

Integrating MyBank into a pay‑by‑link service means you can:

• Collect payments anywhere, digitally, without being tied to a physical location or terminal: in‑store, on delivery, working remotely, at trade fairs or on‑site appointments.
• Reduce manual work: no IBANs sent by email, no typing errors, no “anonymous” payment descriptions that are hard to match.
• Have immediate certainty of collection, 24/7: MyBank confirmation arrives in real time, which makes it possible to trigger services (shipping, delivery, activations) without delays.
• Handle payments of any amount (no transaction limits imposed by the MyBank scheme), which is especially relevant in B2B, automotive, furniture, travel, luxury, wellness and similar sectors.
• Benefit from generally competitive fees compared to other digital payment instruments, with the added advantage of no interchange fee, typical of card payments.
• Reduce costs and complexity: no investment in physical POS terminals, no need to develop an e‑commerce site if that is not the priority channel.

For the paying customer

On the customer side, the combination of pay‑by‑link and MyBank offers:

• Simplicity: they receive a link in the channel they already use (email, SMS, WhatsApp, chat), click, select their MyBank bank, and authorise.
• No sensitive data to enter or share with the merchant (e.g. card number): the operation takes place within the bank’s secure channel, with strong customer authentication.
• No IBAN to look up or copy, no risk of sending a transfer to the wrong account: all data is pre‑filled.
• A familiar experience, consistent with other MyBank payments they may already use on e‑commerce sites or portals.

Where MyBank pay‑by‑link is particularly useful

There are many use cases. We can group them into a few main areas.

1. Remote payments

• Home deliveries
  The merchant sends a link via SMS, email or WhatsApp and asks the customer to pay by a certain time, failing which the order will be cancelled. Immediate MyBank confirmation makes it possible to manage orders and logistics quickly, without a POS at delivery and without cash.
• Payments outside the point of sale
  Consultants and professionals who work “in the field” (insurance, personal services, sales in the customer’s showroom, on‑site consulting) can collect payments on the spot via link, without carrying a terminal.
• Payment reminders and debt collection
  In case of delays, attaching a payment link to the reminder makes payment immediate:
  • The customer clicks
  • Selects their bank
  • Sees the pre‑filled MyBank transfer
  • Confirms without entering any data.

For the payee, this is a simple way to reduce time and friction in reminders.

2. In‑store payments without POS (especially for medium‑high amounts)

In physical stores, MyBank via link is ideal when:

• Amounts are medium‑to‑high (deposits or balances for cars, furniture, trips, electronics, luxury);
• The merchant prefers to avoid or complement card usage;
• The customer wants to pay from their own device, independently.

In‑store, the operator generates the link from their account, the customer pays from their smartphone via MyBank and the merchant receives instant confirmation of the transaction.

3. Recurring or repeat payments

From the pay‑by‑link dashboard, the creditor can easily manage recurring payments, for example:

• Donations for non‑profit organisations
• Subscriptions (magazines, courses, gyms, digital services)
• Utilities or regular supplies, both B2C and B2B.

The absence of transaction amount limits imposed by the MyBank scheme makes this model particularly suitable for high‑value, recurring B2B contracts as well.

In addition, the merchant can:

• duplicate or schedule similar payment requests,
• check the status of each payment in real time,
• benefit from automatic reconciliation thanks to the structured data in the MyBank credit transfer.

4. New channels: marketplaces, social commerce, conversational sales

Pay‑by‑link is also growing strongly because it works well with:

• Marketplace sales: the order is created on a marketplace or portal, and payment is handled with a MyBank link, offering an alternative to cards and wallets, without transaction limits imposed by the scheme.
• Social commerce: the customer discovers the product on social media, finalises the agreement in chat, and receives a MyBank payment link directly in the conversation.
• Conversational commerce (chat, email, chatbot): during the exchange between customer and merchant, a payment link closes the loop without sending the user to a separate site or forcing them to rebuild the basket.

In all these cases, the combination of link and MyBank allows payments to be collected where the conversation actually takes place, with a consistent and immediate payment experience.

Why it is a strategic lever today

The pay‑by‑link market is expanding rapidly worldwide, with a value already in the multi‑billion dollar range and double‑digit growth expected over the coming years.

In Europe, adoption is driven by:

• an advanced regulatory environment (PSD2, SCA, open banking),
• strong momentum towards the digitalisation of payments and collections,
• the spread of hybrid sales models (store + online, social, marketplaces, remote B2B).

In this scenario, MyBank via link represents, for businesses, professionals and public administrations, a quick way to add new digital collection channels:

• Without developing an e‑commerce site and without installing POS
• While still relying on account‑based payments
• With all the guarantees of traceability, automatic reconciliation and security that characterise MyBank.

For those collecting payments, it means being able to meet customers where they really are — in store, at home, online, on social media, via email — without compromising on control, efficiency and the quality of payment data.

To benefit from the advantages of MyBank via pay‑by‑link, you simply need to contact your bank or another Payment Service Provider (PSP) that participates in the MyBank network and check whether the service is available.

[1] Pay By Link Market Research Report 2034 – Dataintelo