MYBANK LAUNCHES ITS FIRST TV ADVERTISING CAMPAIGN

TV Campaign

MYBANK LAUNCHES ITS FIRST TV ADVERTISING CAMPAIGN

MyBank, the pan-European payment solution that allows users to purchase and pay online through an immediate bank transfer via their internet banking, launches its first TV advertising campaign.

The campaign, on air on the Italian La7 channel from 1 to 7 December 2019 and between 29 December and 4 January 2020, aims to effectively illustrate the MyBank payment process and show its easiness of use.

After having passed the 10 billion euro threshold in terms of transaction value this year, MyBank confirms its commitment to bring consumers, companies and public administration entities closer to digital payments, generating trust among users thanks to its focus on security, identity protection and easiness of use, also in the new context of Strong Customer Authentication.

3 Dec 2019

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