27 Mar FLOOR TO OUR MERCHANTS: JF SOUND
CEO at Jf Sound Srl
When was JF Sound created and what is the balance between your B2C and B2B online offer?
Jf Sound is a relatively young company (established in September 2016, first sales date back to March 2017). Initially, 90% of the company’s turnover came from B2C. On the contrary, today, 85% of it is B2B-related and the remaining 15% derives from B2C.
How has JF Sound evolved in terms of company size and brand recognition?
From its launch in 2017 until today, the company has seen remarkable growth as far as brand awareness is concerned. Currently, we count over 500 installers/resellers/affiliated stores across Italy: this allows us to have an extensive distribution of our products.
Did you encounter any major challenge along the way?
Undoubtedly, the biggest challenge to overcome -still today- is to gain people’s trust in a brand which is relatively new and therefore unknown to many. Nevertheless, focus on quality always provides good results: we put great importance to the choice of only the best and most trustworthy products. In fact, when we look at the positive customers’ feedback we keep receiving, we can say that trust is something we are gaining and we are heading in the right direction.
What are the cornerstones of your strategy and what tools do you use to communicate with your customers?
Definitely, after-sales support is one of our strengths, which I believe will continue to be our future focus along with technological evolution – something we work on and develop every day at JF Sound. A good website, our customers’ feedback and reviews (both B2C and B2B), video demos of our products, are our most valued tools for our online presence.
Can you name your three most valuable tools for a successful e-commerce marketing strategy?
Customers’ feedback, effective social media management, ADV.
Is there a specific time of the year where you register an increase in sales, does seasonality affect JF Sound business?
Seasonality does not particularly affect our industry as a whole. However, Christmas and the few months before summer holidays are certainly the times of the year where we see a peak in sales.
Why did you decide to integrate MyBank and how does it fit your digital development strategy?
MyBank is a truly valuable tool, which is extremely intuitive for the user purchasing online and, at the same time, highly efficient for the merchant.
What results would you like to see achieved with MyBank?
We aim at increasing trust among existing and potential customers, providing a seamless online purchasing experience and, streamlining collection processes at the same time.
Is MyBank appreciated by JF Sound customers? If so, why?
I would put it another way: since we never received any complaints related to MyBank payments, we certainly think it is a valuable and easy-to-use tool for them.
27 Mar 2020