10 Sep Floor to our merchants: Amilon

How is employee well-being emerging as a strategic tool for companies that want to attract and retain talent?

And in this context, what role do gift cards play in Amilon’s offer, which stands out as a leader in the sector thanks to innovative and customizable solutions?

At Amilon, we have always focused on a highly digital and accessible offering that meets the needs of any type of company in terms of ease of adoption, agility, and diversification of services. Indeed, in addition to vertical platforms like Job&Joy and ideaShopping, our attention to the commercial needs of our clients includes a wide range of options for order placement:

• Order forms: for the instant needs of companies placing bulk orders.
• API Integration: for welfare agencies and resellers who order our products frequently, needing instant updates, rapid information sharing, immediate downloads, and constant alignment.
• The GiftCardStore: an eCommerce platform allowing companies to independently select, purchase, and redistribute gift cards of any brand to their employees or customers.

With the GiftCardStore, Amilon features a strong uniqueness in the market…

Yes, we consider it our crowning achievement, which we constantly update and improve. The GiftCardStore is our B2B eCommerce platform, whose strength lies in the flexibility and ease of use for any type of company.

Customers have access to over 200 digital gift card brands and particularly rich and diversified service categories, The online catalogue includes product ranging from fuel and mobility to groceries, electronics, sports equipment, travel and tourism, fine dining, beauty care, and much more.

Thanks to this platform, fringe benefits are within reach for all companies, even small and medium-sized ones that may not have an internal HR department. In essence, with Amilon’s GiftCardStore, providing employees with fringe benefits and incentives is possible with just a few clicks, making the process very simple and convenient.

Amilon has always placed innovation and digitalisation at the core of its operations, without overlooking the payment touchpoints. How does the quality of the online payment experience impact customer loyalty even in your sector?

Today, more than ever, regardless of their industry or size, businesses have some common fundamental needs: these include simplifying and speeding up processes, cost containment, security, and compliance. In this context, collection processes and the quality of the payment experience play a major role.

Any friction during the delicate and crucial payment journey can impact the trust relationship that has been built with the customer. At Amilon, the range of payment methods available to our business clients results from a particularly careful selection aimed at preventing any type of issue, with a strong focus on the security and robustness of the process.

What led you to expand the range of payment methods and integrate MyBank?

In our business, it was essential to offer business customers an online payment method alternative to cards and traditional bank transfers, expanding their choice while focusing on simplicity and efficiency – two key words all processes at Amilon are based upon.

MyBank’s features have proven to be fully in line with what we were looking for. Firstly, MyBank consisting in an irrevocable online transfer with real-time confirmation, Amilon can count on the immediate certaintly of payment collection and manage customer orders swiftly and automatically, with no need to wait funds to be accredited as with traditional transfers.

Secondly, the absence of any maximum transaction amount limit, as opposed to card payments, is often crucial for high-ticket sales within B2B transactions.

Furthermore, there are several advantages in terms of administrative processes: the MyBank transfer is fully prefilled, with non-editable fields. This particular features translates into 100% automatic reconciliation and avoids our accounting team a series of manual checks that can be challenging and time-consuming.

What features of MyBank do you believe encourage Amilon’s customers to choose it as payment method?

The payment experience offered by MyBank is reassuring for customers as the transaction is carried out through their own bank’s online banking portal, using their usual credentials, and with no need to enter any transaction-related information, such as our IBAN, the amount or the reason for payment.

We believe that these features, which distinguish the MyBank payment experience, facilitate customers’ purchase and help build long-term trust.

Why does MyBank represent an opportunity more businesses should consider to benefit from?

The immediacy of payment, certainty of collection, reduced costs, users’ data protection, and compliance are aspects that are becoming increasingly central for any type of business, especially those operating in the digital products sector.

Based on our experience at Amilon, we can say that MyBank represents an opportunity for optimising processes that seamlessly and efficiently complements further, more or less traditional payment methods. Its introduction does not disrupt existing systems within the business or the customers’ payment habits, thus generating a “win-win” situation for all parties involved.